Built for public safety communicators

Measure the trust
you build

Performance analytics and peer benchmarks built for
public safety communications teams.

No complicated setup · Works on any public social profile

Socialhound department dashboard
THE PROBLEM

Great community engagement is hard to see — and
even harder to prove

Most PIOs are stitching together screenshots from three different platforms to make a case internally. There's no benchmark, no cross-department comparison, and no report designed for the people above you.

WHAT YOU GET

What this changes for your team

Know how your content performs across every platform in one view

Benchmark your results against similar departments

Understand which content themes build the most engagement

Walk into any internal meeting with a report that speaks for itself

Track performance over time without stitching together screenshots

FEATURES

Built around the job you actually do

Peer Benchmarking

See how your department's social media performance compares to similar departments. Know if your engagement is strong, average, or where to focus next.

Content Pillar Analysis

Find out which content themes — community events, crime prevention, recruiting, crisis updates — drive the most engagement with your audience. Post less. Resonate more.

Crisis Communication Tracking

Measure how your content performed during critical incidents. Understand community response in real time and build a clear record of how your team showed up when it mattered.

Leadership-Ready Reports

Export clean, presentation-ready reports in minutes. No screenshots, no manual work — just data your chief, city council, or communications director can actually read.

SETUP

Ready in five minutes

1

Add your profiles

Connect your department's social accounts across Facebook, Instagram, and X in minutes.

2

Select your benchmarks

Choose the departments you want to compare against. Filter by size, region, or type.

3

Track, report, prove

Monitor your performance, understand what's working, and export reports your leadership can act on.

Who it's for

Built for one job done right

Public Information Officers

Pain

You post consistently, engage your community, and manage communications solo — but you have no way to show leadership what that effort is actually worth.

Outcome

Walk into every budget conversation with benchmarks, performance data, and a report that tells the full story.

Law Enforcement Social Media Managers

Pain

You're managing multiple platforms with native analytics that don't talk to each other and give you no sense of how you compare to anyone else.

Outcome

One view across all your platforms, with peer benchmarks that show exactly where you stand.

Police Communications Directors

Pain

Your team is doing meaningful community work but reporting it upward means hours of manual data collection with no consistent format.

Outcome

Automated, presentation-ready reports your chief, sheriff, or city council can read in minutes.

Everything you need to prove your impact

Built around the challenges you face every day

No cross-platform view

All your social accounts in one dashboard, finally

No benchmarks for your vertical

Compare against departments your size, not generic industry averages

No report for leadership

Export clean, presentation-ready reports in minutes

WHY NOW

Law enforcement communication is growing up.
The
tools should too.

PIOs are no longer an afterthought. They're strategists, storytellers, and community builders — managing multi-platform presences, navigating crises in real time, and representing their departments to the public every single day. The profession has evolved. The analytics haven't.

91% Of law enforcement departments are active on social media. Almost none have analytics built specifically for their communications work.

FAQ

Common questions

Is this a surveillance tool?

No. This tool is built entirely around your own department's social media performance. We analyze the content you publish and how your community engages with it — nothing else.

Which platforms does it cover?

Facebook, Instagram, and X. All in one view, no switching between native dashboards.

How do you benchmark against other departments?

You select the departments you want to compare against. Filter by size, region, or type — then track how your performance stacks up across engagement, posting frequency, and content themes.

How long does setup take?

Under five minutes. Add your profiles, select your benchmarks, and you're ready to start tracking.

Can I export reports for my chief?

Yes. Reports are clean, presentation-ready, and exportable in minutes. No manual work, no screenshots — just data your leadership can actually read.

Is this built only for police departments?

No. Any public safety communications team can use it — sheriff's offices, fire departments, transit authorities, and federal departments are all welcome.

Start measuring the trust
you build.

No complicated setup. Works on any public social profile.